DES MOINES, IA (November 7, 2024) – Mr. B Clothing, a premier menswear retailer for over 50 years and recently recognized as one of the top 10 men’s clothing stores in the country, is excited to announce the transformation of The Backroom into HENRY’s, located in Beaverdale, Iowa.
On Friday, November 15, 2024, from 6:00 to 8:00 pm, HENRY’s will host an exclusive grand opening celebration. The event will feature a red-carpet experience, live music, complimentary wine, beer, and refreshments, and a ribbon-cutting ceremony at 6:30 pm, officiated by Des Moines’ own Mayor Connie Boesen. Guests can also enter a Style Upgrade Giveaway worth over $6,000, a unique opportunity to explore the latest in men’s fashion and premium wardrobe options.
Originally known as a destination for discounted high-end clothing, The Backroom has evolved. HENRY’s—an acronym for “High Earner Not Rich Yet”—is crafted for the modern gentleman navigating his path to success, offering premium quality clothing that blends style, expertise, and accessibility. Led by Hal Wilson, who brings over 35 years of sartorial expertise, HENRY’s provides a personalized shopping experience with Style and Wedding Consultants, guiding each man as he refines his look and defines his style.
“We are thrilled to introduce HENRY’s as the next step in our journey,” said Derian Baugh, Marketing Director of Mr. B Clothing. “HENRY’s reflects our commitment to offering premium style and expert guidance, blending the legacy of Mr. B with a modern, approachable experience.”
This transformation is not just a name change but a completely new experience. The store has undergone a full remodel, featuring new flooring, fixtures, and an updated interior that elevates the shopping environment, making HENRY’s a destination for discerning men in the community.
Following the grand opening, HENRY’s will be open Monday-Friday from 10:00 am to 6:00 pm, Saturdays 10:00 am to 5:00 pm, and Sundays 12:00 pm to 4:00 pm. Customers can also schedule personal appointments with HENRY’s Style or Wedding Consultants to experience the brand’s unique approach to men’s fashion, whether for everyday wear or special occasions.
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About
Mr. B Clothing
Founded in 1973, Mr. B Clothing has become synonymous
with quality, service, and style in Des Moines, offering exclusive brands and
personalized attention to help men look their best.
For More Information
Please contact Derian Baugh at marketing@midwestclothiers.com or 515-313-7773 or visit henrysclothingstore.com
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