Media Contact
Annie Greve
Emerge Marketing Solutions
(712) 830-1078
annie@em3rgemarketing.com
MANNING, Iowa (March 3, 2025) – Rural Iowa communities and businesses are presented with an opportunity to enhance their visibility and attract wider audiences through a collaborative marketing initiative, Evolution of the Heartland. This program aims to leverage shared resources to promote the unique aspects of rural life, agriculture, and agritourism, potentially offering a cost-effective way to reach a broader market.
Since its inception in 2022, Evolution of the Heartland has shifted from a single event to a year-round marketing platform. Founder, Shelly Greving of Emerge Marketing Solutions, notes, “The growing interest in rural Iowa experiences and the potential for collective promotion of local events and attractions. The initiative aims to connect potential visitors and residents with the diverse offerings of rural communities, including town celebrations, county fairs, and festivals.”
Beyond tourism, the initiative seeks to educate residents about local agricultural opportunities and the economic potential within their communities. By showcasing innovation and entrepreneurship, Evolution of the Heartland hopes to foster a deeper understanding of rural Iowa’s contributions.
Collaborative Marketing Options for Communities and Businesses
To facilitate joint promotion, Evolution of the Heartland offers a range of marketing options designed to provide varying levels of exposure. These options allow communities and businesses to select a level of participation that aligns with their specific needs and budgets.
- Basic Participation: Includes website listings, social media mentions, and inclusion in email newsletters, offering a foundational level of visibility.
- Enhanced Visibility: Provides featured placements on the website, dedicated social media posts, and expanded newsletter coverage, increasing exposure to a wider audience.
- Immersive Experience Promotion: Offers on-site presence, targeted social media campaigns, and direct mail promotions for more in-depth marketing efforts. This option is limited in availability.
Utilizing Digital Strategies and Influencer Partnerships
Evolution of the Heartland intends to leverage digital storytelling and influencer collaborations to expand its reach beyond regional boundaries. Past digital efforts have demonstrated the potential for significant online engagement, and future plans include continued use of these strategies to attract visitors, potential residents, and investors.
Partnership and Funding
Continued support from partners such as Travel Iowa and the Iowa Economic Development Authority highlights the value of promoting rural Iowa’s economic and tourism potential. The initiative seeks additional private funding to expand its marketing efforts and create immersive agritourism experiences.
The core mission of Evolution of the Heartland is to support and celebrate rural Iowa, emphasizing the opportunities and quality of life available in small-town communities. Those interested in learning more about participation and partnership opportunities can visit evolutionoftheheartland.com or contact info@evolutionoftheheartland.com.
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